WHAT IT IS: The latest launch in our premiere styling collection designed to smooth hair.

IT’S ALL ABOUT: Wringing every ounce of beauty and confidence from your DIY blowout with one of our latest styling launches. This breakthrough crème not only cuts down on drying time (helpful on time-crunched mornings – and healthier for your strands, too!), it adds a lust-worthy sheen while fighting frizz. This good-for-you-hair formula is free of parabens, phthalates or sulfates for a healthy and high shine.

KEY INGREDIENTS: Features a multi-faceted protein-based complex for boosting strength, anti-breakage, protection and shine; a lightweight silicone blend to smooth and seal the cuticle and a patented UV absorber to prevent sun damage and minimize color fade.

HOW TO USE: Apply to clean, damp or dry hair before heat styling. Can also be used post-styling to tame flyaways and create “piece-y” ends. For ultimate shine, use before any type of heat styling. Reapply as desired.