TREAT
Our products were created in partnership with an exclusive and world-renown chemist, to develop fine skincare grade formulas designed to reveal and maintain healthy, beautiful hair.
PERFORM
Intrinsically connected to trends in fashion, our beloved styling products deliver high performance for everyday styling to couture looks on the runway. Products that perform under the most challenging conditions; formulas that offer flexibility where it matters and strength where it counts.
Setting new standards through innovation.
Artistry harmonized with products that TREAT & PERFORM.
Extraordinary skincare grade ingredients.
The results are in your hands. Simply beautiful hair.
CLEAN. FRESH. MODERN. CLASSIC.
ECRU New York offers a curated collection of products created to work individually or together to tackle even the most challenging hair types.
Caring for your safety and the environment is our RESPONSIBILITY.
We carefully select the highest quality ingredients to formulate with, ensuring each one of our products not only performs at a professional level, but also meets the most rigorous safety standards and international regulations. In addition, ECRU New York continually seeks sustainable options in the selection of our packaging materials to help minimize our carbon footprint.
ECRU NEW YORK PRODUCTS ARE Paraben FREE Sulfate FREE Cruelty FREE Color SAFE
ECRU New York is found in the most EXCLUSIVE SALONS, SPAS, and RETAIL BOUTIQUES around the world.
